Friday marks the release of her highly anticipated Savage X Fenty Vol. 2 on Amazon Prime Video.
Also, Rihanna promoted the show on Instagram on Thursday night by posting pictures of herself looking hot in her underwear.
The 32-year-old is shown in a photo taken from behind, dressed in one of her ornate robes and stockings under a black basque.
The hitmaker wore her hair in long braids and tilted her head back while posing.
‘#SAVAGENOTSORRY bih!’ she added as a caption for the photo.
The singer-turned-lingerie designer made sure everyone was staring at her on Wednesday by showing up to a Savage x Fenty press day at the Los Angeles Convention Center.
She arrived with a confident gait and demonstrated her suitability as a brand representative by donning a leather blazer over a cut-out bra reminiscent of a bondage.
A medium-width belt tightened the number around the waist, and fishnet tights finished the ensemble.
The Umbrella hitmaker switched up her appearance as she entered a room with green lighting, donning an oversized statement top, black gloves, and striking leather hot pants.
Numerous well-known people were enlisted to showcase the new collection, such as reality TV personality Erika Jayne, socialite and hotel heiress Paris Hilton, and models Irina Shayk, Bella Hadid, and Cara Delevingne.
Hadid, 23, dazzled in a black lace bra with high-waisted bottoms and a sparkling belly chain, while Shayk, 34, flaunted her toned abs in a semi-sheer bra and glittery leather shorts.
Model Cara Delevingne, 28, looked stunning with matching panties and a black velvet bra embellished with silver embroidery.
In the meantime, Robyn Rihanna Fenty, better known by her stage name Rihanna, was named the richest female musician by Forbes in 2019.
Because of her astute financial decisions, Rihanna is currently believed to be a billionaire.
She has performed in Savage x Fenty, Fenty, Fenty Beauty, and now Fenty Skin in addition to her musical career.
Forbes Solicitors’ head of corporate law, Pauline Rigby, stated that Rihanna’s personal net worth could surpass that of a billionaire with the introduction of Fenty Skin.
The Diamonds singer’s then $600 million net worth was said to have surpassed that of her contemporaries Beyoncé, Madonna, and Celine Dion in 2019.
Apart from her recent fashion endeavors, Rihanna entered the cosmetics industry in 2017 when she founded Fenty Beauty, a business that generated around $570 million in sales in 2018.